CASE STUDY
2025
@ankitgupta.ai
Ankit, an AI startup founder, wanted a community of people who care about tech as much as he does. We scaled his account from 53 followers to 14.5k in just 57 posts.
AI
Founder
Services
Founder-Led Content
Category
Founder Brand
Client
Ankit Gupta
The Challenge
As founder of an AI startup, Ankit wanted to build a genuine community around tech and AI — starting from an account with just 53 followers.
Founder-Led Authority
Ankit’s advantage was firsthand experience building in AI. We positioned him as a practical AI productivity coach, turning founder knowledge into accessible videos that could earn trust while educating a focused tech audience.
Consistency Built Community
Daily publishing and familiar formats gave the audience a reason to return. In 57 posts, the account grew from 53 followers into a meaningful AI and tech community, with reach and follower growth continuing beyond the initial campaign.
What We Did
We positioned him as an AI productivity coach and shipped daily AI/tech videos with consistent formats designed to compound reach post after post.
The Results
From 53 to 14.5k followers in just 57 posts, with the account still growing consistently and a real community forming around his startup.
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