CASE STUDY
2025
Arnab Nayak — @startup.gyaan
Arnab was stuck at 7-8k reach despite 110k followers. We enhanced his reach from the 2nd video onwards (3.6M) and delivered 15M+ reach in just 40 days, adding 40k new followers.
Podcast
Reach
Services
Reach Booster
Category
Podcast Growth
Client
Arnab Nayak
The Challenge
Arnab is a well-known face in the Indian podcast space, but his short-form content was getting only 7-8k reach — even with 110k followers behind it.
What We Did
We re-engineered his short-form strategy — repackaging podcast moments into hook-first clips built to travel far beyond his existing audience.
The Results
Reach jumped from the 2nd video onwards (3.6M views), totalling 15M+ reach in just 40 days. 40k new followers added — now at 167k, with videos going viral regularly.
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