CASE STUDY
2025
Arnab Nayak — @startup.gyaan
Arnab was stuck at 7-8k reach despite 110k followers. We enhanced his reach from the 2nd video onwards (3.6M) and delivered 15M+ reach in just 40 days, adding 40k new followers.
Podcast
Business
Services
Reach Booster
Category
Podcast Growth
Client
Arnab Nayak
The Challenge
Arnab is a well-known face in the Indian podcast space, but his short-form content was getting only 7-8k reach — even with 110k followers behind it.
Unlocking Dormant Reach
Arnab already had a substantial audience, but his short-form clips were reaching only a fraction of it. The opportunity was not to reinvent his expertise, but to package his strongest podcast moments for discovery beyond existing followers.
Podcast Moments, Repackaged
We turned long-form conversations into hook-first clips with tighter context and faster payoff. The second video reached 3.6 million views, total reach passed 15 million in 40 days, and the account added 40k new followers.
What We Did
We re-engineered his short-form strategy — repackaging podcast moments into hook-first clips built to travel far beyond his existing audience.
The Results
Reach jumped from the 2nd video onwards (3.6M views), totalling 15M+ reach in just 40 days. 40k new followers added — now at 167k, with videos going viral regularly.
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