CASE STUDY
2024
Prateek Jaiswal — @wealthwithprateek
We took Prateek from 70 followers and sub-1000 views to 64k+ followers — his 6th video went viral reaching 1M views (now at 4.4M), with 2M views in the last 30 days.
Wealth
Finance
Services
Full Content Management
Category
Personal Brand
Client
Prateek Jaiswal
The Challenge
When we started managing Prateek's content in September 2024, the wealth-management expert had 70 followers and average views per video under 1,000.
Repositioning the Expert
Prateek’s knowledge was strong, but the content did not yet communicate authority quickly enough. We rebuilt his positioning, hooks, scripts and edits so every video made his wealth expertise easier to understand and remember.
Momentum by Video Six
The new direction improved average views tenfold within five videos. His sixth video crossed one million views and later reached 4.4 million, creating the momentum that took the account from 70 followers to tens of thousands.
What We Did
We rebuilt his content from scratch — positioning, scripts, hooks and edits — applying our viral frameworks from the very first video onward.
The Results
Average views grew 10x within 5 videos; the 6th went viral to 1M views (now 4.4M). 15k followers in under 90 days, now 64k+ and growing consistently.
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